Privacy Policy

Privacy Notice for Updatly Limited

This privacy notice explains how Updatly Limited collects, uses, and protects personal information when you visit our website, contact us, or engage our custom AI and cybersecurity services. We take a security-first approach to data handling and aim to be clear and transparent about our practices.

Last updated: July 22, 2026

1. Introduction and scope

This notice applies to personal information processed by Updatly Limited through our website, communications, and service engagements. It describes the data we may collect, how we use it, and the choices available to you.

2. Information we collect

We collect information that is necessary to respond to inquiries, deliver services, and maintain the security and performance of our site.

  • Contact details such as name, email address, company, and role when you submit a request or inquiry.
  • Business information you choose to share regarding your project or security requirements.
  • Technical data such as IP address, device type, browser, and general usage patterns for website security and performance monitoring.

3. How information is collected

We collect information directly from you when you submit forms, send emails, or communicate with us. We also collect limited technical data automatically when you browse our website, as part of standard server logging and security operations.

4. Why we use your information

  • To respond to inquiries, proposals, and service requests.
  • To deliver and improve our AI and cybersecurity services.
  • To secure, maintain, and optimize our website and communications.
  • To comply with legal, regulatory, and contractual obligations where applicable.

5. Lawful and security-minded handling principles

We apply security-focused and privacy-aware principles, including purpose limitation, data minimization, access controls, and confidentiality obligations. We implement organizational and technical measures appropriate to the sensitivity of data we process.

6. Cookies and analytics

Our website may use essential cookies and standard analytics to understand usage trends and maintain performance. We do not use analytics to identify you personally, and we do not sell browsing data. You can adjust browser settings to control cookies.

7. Inquiries and client communications

When you contact us, we use your information to respond and maintain a professional relationship. For clients, information shared during engagements is treated confidentially and used only to deliver contracted services and agreed outcomes.

8. Data sharing and disclosures

We do not sell personal information. We may share data with trusted service providers who assist us in operating our website or delivering services, under confidentiality obligations and only to the extent necessary. We may disclose information when required by law or to protect rights, security, or safety.

9. Data retention

We retain personal information only for as long as needed to fulfill the purposes described in this notice, unless a longer retention period is required or permitted by law. When data is no longer required, we securely delete or anonymize it.

10. Your rights

Depending on your location, you may have rights to access, correct, or request deletion of your personal information, as well as to object to or restrict certain processing. We will consider all requests in line with applicable obligations and security requirements.

11. External links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of external sites. We recommend reviewing their privacy notices before submitting personal information.

12. Children’s privacy

Our services are intended for businesses and professionals. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

13. Changes to this policy

We may update this privacy notice to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised date.

14. Contact for privacy requests

For privacy-related questions or requests, contact us using the details below. We will respond as promptly as possible and verify identity where necessary to protect your information.

Company: Updatly Limited

Founder: Peter Alexander Feltwell

General inquiries: [email protected]

Support: [email protected]

Phone: +44 7723 218326

Registered address: Mala Wala, Birds Drove, Surfleet, Spalding, England, PE11 4BE